Key Performance Indicators 2008

Strength in Numbers

In 2008, we focused on engaging with and inspiring our public audiences. The numbers that follow speak for themselves: we have staged more high-quality events and established more partnerships than we could have hoped for. And the audience, in turn, has continued to grow.

As most of these key performance indicators for 2008 show, we’ve continued to build on the previous year’s achievements. We are aiming to do the same in 2009.

 

Right
Robert Carlyle discusses his Life In Pictures
Credit: Marc Hoberman

Learning & Events
Our Aims
To implement our new Learning strategy - increasing access to industry expertise, inspiring and informing learners of all ages.

    How We Performed
  1. Our events programme was rationalised and refined to promote BAFTA’s events as opportunities to share expertise;
  2. We staged 110 events in London and 56 in the Regions, an increase of 47%;
  3. More than 27,000 people attended our events, with an average attendance capacity of 76%;
  4. We worked with 66 strategic partners, which raised the profile of our events programme and allowed us to access a much larger audience.
In Numbers 2007 2008 2009
(target)
Events staged 113 166 150
Screenings held 355 332 325
Partner institutions 24 66 50
People reached 21,575 27,417 30,000

Membership
Our Aims
To increase access to the skill and expertise of our membership by engaging them with our Learning & Events programme. To maintain the cap on membership numbers whilst making more space available for highly qualified new members.

    How We Performed
  1. We launched the BAFTA Mentoring initiative, allowing 30 BAFTA members to share their skills on media projects with young people from disadvantaged backgrounds
  2. We created a new category of Non-Voting membership. As a result, a small number of voting places became available, allowing us to accept a number of new members. We also invited prominent individuals from the industries to join the Academy, including recent BAFTA nominees and winners.